YouSwim: Logo Design

BRAND ATTRIBUTES: Inclusive. Bold. Empowering.

YouSwim is a women’s swimwear company based out of England that has designed a true “one size fits all” swimsuit. The unique material and construction of the suit allows for a flexible fit across a wide range of body types. Their mission is to be size inclusive and to promote body positivity. Their product challenges the warped social construct of the “ideal beach body.” The models on their website are all different ages, sizes, and ethnicities. The negative experience of purchasing a swimsuit that many women are all too familiar with is eliminated with YouSwim. Their brand celebrates natural changes and imperfections in the human body that occur over time, and encourages women to be comfortable and confident in their skin.